As an SEO content writer, I used to think that keywords are the holy grail for writing and publishing blog posts. In reality, this still holds true, but the advent of new technologies has changed my perception of finding them.
Earlier my keyword strategy used to be finding short-tail keywords and fresh keywords and using them for blog posts. But the rise of voice search and local SEO has shifted my focus to long-tail keywords.
Feeling confused? So was I. Let’s talk in-depth about how can you structure your keyword strategy in 2021 to ensure that your content reaches the target audience.
Things to Know Before Researching Keywords For Your Content!
Stuffing Keywords Won’t Work. Think About Your User’s Intent
Isn’t it nice to search for high-volume keyword and stuff it into your blog posts and advertisements? Sadly, you have to take the tough way and find out what your user wants.
Google has a simple strategy- Focus on the user and all else will follow
If you want to rank high on search results, you have to think like Google. This involves understanding your audience's problems and finding related keywords. If you are writing about a topic that gives information to users, find keywords related to that. Don’t be blinded by high-traffic keywords. Use relevant keywords to draw them in.
Include Local SEO in Your Keyword Strategy
‘Near me’ keywords have experienced exponential growth in the search engines. Whether it is food or personal care, customers want quick answers. Hence, writing blog posts and digital content for your actual business location is smart. One of the best ways to find keywords is by analyzing where your target audience lives and picking local keywords.
Use Long-tailed Keywords
A common misconception among SEO enthusiasts is that long-tailed keywords have low search volumes. In one of the research piece by ahrefs, you will find that long-tailed keywords are popular and super-specific. While targeting people who have specific queries in mind, long-tailed keywords can help you maximize brand visibility.
Optimize Your Site for Voice Searches
Google has taken several bold steps in making their search engines- simple, accessible, and fast. The invention of voice search is proof of it. The exciting natural language processing technology is changing the way we are searching for things online. It won’t be too long until everyone starts optimizing their site for voice searches. Besides bidding on long-tail keywords, you should also include question keywords in your content. I recently read that having an FAQ page for your site helps your audience find you quicker. Hence, focus on having a FAQ page for your website.
Analyze Google Trends for Keyword Research
Whether it is curating blog posts, social media or any advertisement, Google trends will help you research popular keywords and incorporate them into your work. It is a free tool and helps you discover geographic search trends in your area. They will show you these keywords in the order of popularity and uncover related topics for future content strategy.
The competitive digital marketing landscape is evolving, but one thing will always help you gain competitive advantage-Quality and consistent content. Content marketing is a massive growth strategy for businesses when done right. Hence, set up a keyword strategy that aligns with your content marketing plan.